CRM Glossary
What is B2B?
Business-to-business. A sales model where one company sells products or services to another company rather than to individual consumers.
Related terms
- B2C
- Business-to-consumer. A sales model where a company sells directly to individual end users or consumers.
- Bounce Rate
- The percentage of emails that could not be delivered to the recipient's inbox. Hard bounces indicate permanent delivery failures such as invalid addresses, while soft bounces...
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