Folk alternative

A better alternative than Folk

Folk is a clean, relationship-first CRM with a great browser extension, then asks you to bolt on a marketing tool, a help desk, a scheduler, and billing through Zapier. Here is the same contact workflow with the whole revenue stack and five AI agents already built in.

Start free trial

Verified May 2026Folk released its public REST API in August 2025 and outbound webhooks in October 2025, both on Premium and up. Folk shipped four AI Assistants in January 2026, with Magic Fields and auto-fill following in spring 2026.

At a glance

Laureo vs Folk, in short

Revenue platform vs contact bookLaureo bundles CRM, campaigns, automation, support, scheduling, quotes, invoices, payments, team chat, and five AI agents in one plan. Folk is a relationship-first CRM, so marketing, support, billing, and scheduling come from other tools stitched together with Zapier.
Sequences on entry vs Premium-gatedLaureo includes email campaigns and reporting on the entry plan. Folk locks sequences, dashboards, the API, and custom objects behind Premium at $48/seat/mo, which most teams above two seats end up needing.
Background agents vs fixed assistantsLaureo runs five agents on a schedule that create tasks on their own. Folk ships four fixed AI Assistants and metered magic fields, with no custom agent builder, scheduling, or budgets.
AI in the plan vs AI on creditsLaureo gives every plan a monthly AI budget with no per-conversation fee. Folk meters enrichment, magic-field, and assistant usage on credits, and the overage rate is not public.

Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against Folk.

Laureo

$58.33/mo

Pro, billed annually ($69.99 month-to-month)

One plan replaces the CRM, email campaigns, support, scheduling, invoicing, team chat, and five AI agents, with no per-seat sequence tax.

Folk

$24/seat/moto start

Standard is $24/seat/mo billed annually, but email sequences, dashboards, API access, and custom objects are all locked to Premium at $48/seat/mo. AI enrichment and assistant credits are metered on top.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

Feature	Laureo	Folk
Autonomous AI agents on the base planFolk ships four fixed AI Assistants, not scheduled background agents	Included	Not available
AI included, no separate add-onFolk meters enrichment, magic-field, and assistant credits per plan	Included	Add-onAvailable as an add-on
Predictable AI pricing (fixed monthly budget)Folk uses per-plan credits with no public overage rate	Included	Not available
Built-in team chatFolk leans on a separate Slack subscription	Included	Not available
Deal Rooms (internal chat on the deal)	Included	Not available
Contact management	Included	Included
Pipeline management	Included	Included
Two-way email sync (Gmail and Outlook)	Included	Included
Email campaignsFolk email sequences are Premium-only and email-only	Included	Add-onAvailable as an add-on
A/B email testingFolk has no A/B testing on sequences	Included	Not available
Workflow automation with branchingFolk Workflow Assistant only sends email on record changes	Included	Not available
Support tickets	Included	Not available
Knowledge base	Included	Not available
Surveys and NPS	Included	Not available
Booking pagesFolk has no native scheduler	Included	Not available
Invoicing and quotesFolk has no native quoting or invoicing; it routes documents to a tool like PandaDoc	Included	Not available
Take paymentsFolk has no native payments, only a Zapier path	Included	Not available
Weighted forecasting and quotas	Included	Not available
Custom fields	Included	Included
Public API and outbound webhooksFolk API is Premium and up	Included	Add-onAvailable as an add-on
Contact enrichment includedFolk offers six providers, all credit-metered	Included	Add-onAvailable as an add-on
Native LinkedIn capture extensionFolk folkX captures from LinkedIn, Sales Navigator, X, and Gmail; Laureo has no browser extension	Not available	Included
Native WhatsApp syncFolk syncs WhatsApp history and templates; Laureo reaches WhatsApp through a connected provider	Not available	Included

Why teams switch

Why teams move from Folk to Laureo

The whole revenue stack, not just contactsEmail campaigns, support tickets, a knowledge base, surveys, booking pages, quotes, invoices, payments, and team chat all live in one plan. Folk is relationship-first and routes most of those through Zapier or leaves them out entirely.
Background agents, not four fixed assistantsLaureo runs five agents on a schedule that chase stale deals, re-engage quiet leads, dedupe records, watch for churn, and triage your inbox without anyone pressing a button. Folk ships four fixed AI Assistants plus metered magic fields, which help when you ask but never act on their own across the pipeline.
Real workflow automationTrigger on record changes, form submissions, email opens, and time, then branch, assign by round robin, update fields, create tasks, and call a webhook. Folk’s Workflow Assistant only sends an email when a record changes.
AI included, not credit-meteredA monthly AI usage budget comes with every plan, with no per-conversation fees. Folk meters enrichment, magic-field, and assistant credits per plan, and the overage rate is not published.
Sequences without the Premium taxEmail campaigns, dashboards, API access, and reporting are on the entry plan. Folk locks sequences, dashboards, the API, and custom objects to Premium at $48/seat/mo.
Forecasting and goals built inWeighted pipeline, quotas, leaderboards, goals, and revenue rollups ship with the CRM. Folk has no weighted forecast, which its own reviewers flag.

What Folk does well

Where Folk is a strong choice

Folk is the right call if your pipeline lives almost entirely in LinkedIn DMs and you want a fast-to-set-up CRM for relationships, without needing marketing automation, tickets, scheduling, quotes, or invoicing.

Folk has the best LinkedIn capture extension out there.That is genuinely true. The folkX extension is well loved for one-click capture from LinkedIn, Sales Navigator, X, and Gmail, and Laureo has no browser extension today. If LinkedIn is most of your sourcing, that is a real reason to weigh Folk. For teams whose pipeline spans email, ads, referrals, and inbound, the rest of the stack tends to matter more.
Folk is cheaper for a single seat.At one seat, yes. Folk Standard runs $24/seat/mo billed annually. The catch is that email sequences, dashboards, the API, and custom objects only unlock on Premium at $48/seat/mo, and AI is metered on credits. Laureo includes campaigns, automation, reporting, and five agents on every plan, and the per-workspace pricing pulls ahead once you add seats.
Folk has a clean spreadsheet feel and sets up in under an hour.Folk’s setup speed and Notion-style views are a real strength for relationship tracking. Laureo carries more surface area because it includes campaigns, support, scheduling, and billing, but most teams import their data and send a first campaign the same afternoon, and you do not have to wire up five other tools to do it.
Folk has a published SOC 2 Type I report.Folk does have a SOC 2 Type I, which Laureo cannot claim today. Laureo protects your data with per-organization isolation, encryption, a tamper-evident audit trail, and US-based hosting. For teams that require a formal report on a procurement checklist, that is a fair point in Folk’s favor right now.

AI agents

AI that works while you sleep

Five AI agents work in the background every day, so your team sells instead of typing. They come with every plan, with a monthly usage budget and no per-conversation fees.

Sales Agent flags stale deals and queues the next follow-up.
Outreach Agent surfaces leads that have gone quiet.
Data Steward cleans duplicates and fills missing fields.
Customer Success Agent watches accounts for churn risk.
Inbox Reviewer triages your inbox and drafts replies.

Hey Laureo, which deals went quiet this week, and what should I send?

Found 3 deals with no reply in 7+ days. Drafted a nudge for each.
Imported your pipeline from Folk. Mapped every field.
Cleaned 12 duplicate contacts overnight. Nothing to log.

Your data stays yours. Every record is isolated to your workspace, and the AI never trains on or keeps your data.

See how we keep your data safe

Related Resources

Laureo vs Folk FAQs

Common questions about choosing between Laureo and Folk

Yes. Laureo imports contacts, companies, deals, and activities from a Folk CSV export with smart field mapping. Most migrations finish in under an hour, and you keep your tags and custom fields.

Not today. The folkX browser extension is a real Folk strength for capturing contacts from LinkedIn and Sales Navigator. Laureo focuses on the rest of the revenue stack, with two-way email and calendar sync that logs activity on its own, so if LinkedIn is most of your sourcing this is worth weighing.

Folk is per seat and cheaper at one seat, but email sequences, dashboards, the API, and custom objects only unlock on Premium at $48/seat/mo, and AI runs on credits. Laureo uses per-workspace pricing with those features and five AI agents included on every plan, which pulls ahead as you add seats.

Email campaigns with A/B testing, branching workflow automation, support tickets, a knowledge base, surveys, booking pages, quotes, invoices, payments, and in-app team chat all come built in. Folk leaves most of those to other tools connected through Zapier.

Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

Laureo is an AI-first CRM that cuts manual data entry. Email syncs both ways, calendar events sync on their own, and meeting notes attach to the right record, so there is almost nothing to log. On top of that, five agents work in the background every day to flag stale deals, surface leads that have gone quiet, clean up duplicate data, watch for churn risk, and triage your inbox. It all comes with the CRM, email campaigns, automation, support, invoicing, and team chat in one plan from $58.33/mo billed annually.

Pro starts at $58.33/mo billed annually ($69.99 month-to-month) for one user. Business is $108.33/mo billed annually for two users, and Ultra is $166.66/mo billed annually for advanced needs. Every plan includes the full toolset, the five AI agents, and a monthly AI usage budget. No per-contact email billing and no per-conversation AI fees.

Yes. Every plan comes with a 14-day free trial with full access to every feature, including the AI agents, email campaigns, support tickets, and invoicing.

Yes. Laureo imports from a CSV with smart field mapping for contacts, companies, deals, and activities, with presets for 25+ common CRMs. Most migrations finish in under an hour, and there are step-by-step guides for HubSpot, Salesforce, and Pipedrive.

Laureo is built for teams of 1 to 50. Pro fits freelancers and solo operators, while Business and Ultra add seats, shared pipelines, role-based permissions, and team chat as you grow.

Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

Stop logging. Start selling.

Move your Folk data over, switch on your AI agents, and watch the busywork disappear.

Start free trial

14-day free trial. Cancel anytime.