A better alternative than Folk
Folk is a clean contact CRM with a great LinkedIn capture extension and AI that tidies your contact data. No tickets, scheduler, quotes, invoicing, or payments. Laureo runs all of that today, with six built-in agents plus a co-pilot that acts on your real records through an approval queue.
Laureo vs Folk, in short
Contact book vs whole business
LaureoOne platform for your whole sales process and operations: pipeline, tickets, scheduling, quotes, invoicing, payments, surveys, and marketing in one plan.FolkClean contact CRM, but support, billing, and scheduling come from other tools.No Premium tax
LaureoSequences, dashboards, the API, and deal management ship on every plan.FolkThose unlock only on Premium at $48/seat/mo.Agents on your whole business vs AI on the contact record
LaureoSix built-in agents plus a co-pilot act on your real records across sales, service, and billing, all through an approval queue apart from Ticket Triage, which sorts new tickets on Ultra.FolkAuto-fill AI and AI Fields update the contact record on their own, but the AI stops at the contacts Folk holds.One shared pool vs per-member allowances
LaureoMonthly AI credits are included on the plan as one shared team pool, with no per-action fees, so costs stay predictable.FolkWorkflow, Research, Magic Field, and enrichment credits are allotted per member each month.
What you actually pay
One Laureo plan covers the whole stack. Here is how the entry price lines up against Folk.
Pro, billed annually ($99.99 month-to-month)
One plan, one platform for your whole sales process and operations: pipeline, support tickets, a knowledge base, scheduling, quotes, invoicing, payments, marketing campaigns, team chat, and six built-in agents (Ticket Triage on Ultra) plus a co-pilot that act on your real records, with prices listed in dollars.
Standard is $24/seat/mo billed annually, but sequences, deal management, dashboards, and API access only unlock on Premium at $48/seat/mo. AI enrichment and Magic Field credits are metered per workspace on top.
Competitor pricing as of the verified date above. Check their site for current rates.
What is included, side by side
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Folk |
|---|---|---|
| Built-in AI agents that start on their own across the businessLaureo ships six built-in agents (Ticket Triage on Ultra) and a co-pilot that acts on your real records (deals, quotes, invoices, tickets) through an approval queue. Folk now runs continuous assistants and Auto-fill AI, but they only tidy and enrich the contact record | Included | Not available |
| AI included, no separate add-onFolk includes monthly enrichment and Magic Field credits on each plan | Included | Included |
| Predictable AI pricing (monthly AI credits, no per-action fees)Laureo includes monthly AI credits; Folk gives Standard 500 enrichment and 2,000 Magic Field credits a month, and Premium 1,000 and 5,000 | Included | Included |
| Contact management | Included | Included |
| Pipeline management | Included | Included |
| Two-way email sync (Gmail and Outlook) | Included | Included |
| Broadcast email campaigns (A/B and segmentation)Folk sends broadcast campaigns on Standard but has no A/B testing, and sends are capped per seat each month | Included | Included |
| Outbound email sequencesFolk sequences are Premium-only at $48/seat/mo; Laureo runs sequences on its campaign follow-up engine | Included | Add-onAvailable as an add-on |
| Workflow automation with branchingFolk Workflow Assistant only sends email on record changes; no branching or round robin | Included | Not available |
| Support tickets | Included | Not available |
| Knowledge base for your customers | Included | Not available |
| Surveys (NPS and CSAT) | Included | Not available |
| Public booking pages and schedulerFolk has no native scheduler | Included | Not available |
| Quotes and CPQFolk has no native quoting | Included | Not available |
| Invoicing and paymentsFolk has no native invoicing or payments | Included | Not available |
| Multi-currency billingLaureo quotes and invoices in 48 currencies | Included | Not available |
| Weighted forecasting and quotasFolk has no weighted forecast, which its own reviewers flag | Included | Not available |
| Custom fields | Included | Included |
| Public API and outbound webhooksFolk API access is Premium-only; Laureo ships a public REST API and outbound webhooks on every plan | Included | Add-onAvailable as an add-on |
| Contact enrichmentIncluded on every Laureo plan; Folk meters enrichment credits per workspace | Included | Add-onAvailable as an add-on |
| Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Folk leans on a separate Slack subscription | Included | Not available |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Folk syncs WhatsApp conversations natively but has no phone or SMS | Add-onAvailable as an add-on | Add-onAvailable as an add-on |
| Native LinkedIn capture extensionFolk folkX captures from LinkedIn, Sales Navigator, X, and Gmail; Laureo has no browser extension | Not available | Included |
| Dedicated cold-outbound engine (own mailboxes, managed ramp, send caps)Laureo Ultra runs cold outbound on dedicated mailboxes with managed ramp, per-mailbox pacing, and enforced send caps; replies land in your inbox under a Cold filter. Folk sends light email sequences (Premium-only) but has no dedicated cold-outbound sending | Included | Not available |
Why teams move from Folk to Laureo
- The whole stack, not just contactsTickets, knowledge base, surveys, scheduling, quotes, invoices, payments, and team chat are built in. Folk leaves them to other tools.
- A real service desk, not just a contact bookA three-pane Service inbox with per-priority SLA targets and macros, an AI agent that drafts replies for human approval with a signed resolution log, a branded Help Center, and the AI Customer Support Agent add-on grounded only in your verified knowledge base that hands off to a person when it is unsure. Folk has no support surface at all.
- Agents that act across the whole businessSix built-in agents route new form leads, follow up on quiet deals and opened quotes, catch duplicate companies, turn contact emails into CRM work, and sort new support tickets, while a co-pilot drafts a quote, sends an invoice, books a meeting, or resolves a ticket, all on your real records and through an approval queue you control. Folk Auto-fill AI and its assistants act only on the contact record they hold.
- Real workflow automationBranch on record changes, opens, or time, assign by round robin, update fields, create tasks, and call a webhook. Folk only sends one email on a record change.
- One AI credits pool for the teamMonthly AI credits are included on the plan as one pool the whole team shares, with Extra AI Credits packs when a month needs more. Folk gives each member their own monthly credit allowances (Workflow Assistant, Research, Magic Fields, enrichment).
- No Premium tax on the basicsCampaigns, sequences, dashboards, the API, and deal management ship on every plan. Folk locks most of those behind Premium at $48/seat/mo.
- Forecasting and goals built inWeighted pipeline, quotas, leaderboards, goals, and revenue rollups ship with the CRM. Folk has no weighted forecast.
Folk's AI, and Laureo's agent roster
Folk now runs continuous assistants (Workflow, Research, Follow-up, Recap) plus Auto-fill AI and AI Fields that enrich and clean the contact record on their own, all on per-member monthly credit allowances. That AI stops at the contacts Folk holds: it tidies records and drafts email. Laureo's built-in agents and co-pilot act across the whole business. The five on the Agents page follow up on leads, quiet deals and opened quotes and ask before they change anything, and on Ultra, Ticket Triage sorts new tickets. The co-pilot, included on the plan, drafts a quote, sends an invoice, books a meeting, or resolves a ticket on your real records, through an approval queue you control.
Laureo runs named agents instead. They work in the background and share one pool of monthly AI credits with no per-conversation fees. The five on the Agents page ask before they change anything and come with every paid plan; Ticket Triage comes with Ultra.
- Lead Router reads each new form lead, drafts a first reply and proposes an owner and a follow-up task.
- Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
- Duplicate Guard checks each new company for a duplicate and proposes the merge.
- Quote Follow-Up drafts a follow-up when a client opens a quote without accepting it.
- Inbox Clerk turns email from your contacts into CRM work, such as a task, a ticket or a deal link.
- Ticket Triage sorts each new customer ticket and finds the matching help article, on the Ultra plan.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, and the AI never trains on or keeps your data.
Related Resources
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- ComparisonPart of the CRM Buyers GuideHow to choose a CRM in 2026: what to look for, pricing models, and the field.
- PricingEvery plan, what is included, and the monthly AI credits.
- BlogHow Much Does a CRM Cost? 2026 Pricing GuideMost small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.
Laureo vs Folk FAQs
Common questions about choosing between Laureo and Folk
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