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·
  1. Home
  2. Solutions
  3. CRM for Financial Advisors
AI-powered for Financial Advisors

Deepen client relationships with every interaction

Track client relationships, automate review reminders, log every meeting, and grow your book of business from one platform.

AI Agent Spotlight
AI monitors client engagement so nothing slips
The Customer Success Agent detects accounts with declining activity, flags clients due for annual reviews, and creates proactive check-in tasks. Stay ahead of every relationship.
Start your 14-day trialView pricing

Sound familiar?

These are the problems we hear from teams like yours every day. Laureo was built to solve them.

1

Client review dates tracked in a spreadsheet that falls out of date within weeks

2

No centralized record of what was discussed in the last meeting or phone call

3

Referral sources (CPAs, attorneys) are impossible to credit without a system

4

Salesforce is powerful but requires an admin and costs more than the advisor can justify

5

Compliance requires documenting client interactions, but the process is manual and painful

What you can do with Laureo

Real workflows for Financial Advisors, built into Laureo.

Client relationship tracking

Complete timeline of emails, meetings, notes, and documents per client. Walk into every review meeting prepared.

crm·email

Annual review automation

Workflows send review scheduling emails, create prep tasks, and remind you when reviews are overdue.

automation

Prospect pipeline

Track prospects from initial meeting to onboarded client. See weighted pipeline value and conversion rates.

crm·analytics

Referral tracking

Tag referral sources (CPAs, attorneys, existing clients) and track which referrals convert to AUM.

crm

Client segmentation

Segment clients by AUM tier, review frequency, or service model using custom fields and tags.

crm

Market update campaigns

Send quarterly market commentary and educational newsletters to your entire client base with personalization.

email

A pipeline that speaks Financial Advisors

Laureo adapts its labels to your world, so the board reads the way your team already talks.

opportunityclienthousehold
Qualified
2 deals · $341
Annual Review
THThompson Household$1.2M AUM
Proposal
2 deals · $342
Rollover IRA
PFPatel Family$340K
Drop to advance
Won
1 deal · $3,200
Fee Invoice
RHRobinson Household$3,200
Estate Planning
GTGarcia Trust$2.1M AUM
AI suggests
Follow up with the buyer on Tuesday
Proposal
2 deals · $342
Drop to advance
Estate Planning
GTGarcia Trust$2.1M AUM
Proposal
2 deals · $342
Drop to advance
Estate Planning
GTGarcia Trust$2.1M AUM

Speaks your language

Deal
opportunity
Contact
client
Company
household
Pipeline
prospect pipeline
Invoice
fee invoice

Built for the way you work

Not every team needs every feature. Here is what matters most for your workflow.

Client household management

Group contacts into households with shared notes, documents, and activity history. Track AUM, risk profile, and service tier with custom fields.

Review scheduling automation

Set review cadences (annual, semi-annual, quarterly) per client segment. Workflows send scheduling emails and create prep tasks automatically.

Meeting notes and activity log

Log every meeting, call, and email to the client record. Notes are searchable and timestamped for compliance documentation.

Prospect pipeline

Track prospects from initial referral to onboarded client. Set stages for discovery, proposal, paperwork, and funded. Weighted pipeline shows expected new AUM.

Email campaigns

Send quarterly market commentary, educational content, and event invitations to segmented client lists. Track opens and clicks per campaign.

Referral source tracking

Tag contacts as referral sources and track which introductions converted. Custom fields let you measure referral value over time.

How it works

From setup to results in 5 straightforward steps.

1

Import your book of business

Upload client data from spreadsheets or your previous CRM. Map custom fields for AUM, account type, review date, and risk profile.

2

Set up client households

Group contacts into households. Attach shared notes, documents, and activity history so the entire relationship is visible in one place.

3

Configure review automation

Set review cadences per client segment. Laureo sends scheduling emails, creates prep tasks, and flags overdue reviews automatically.

4

Build your prospect pipeline

Create stages for your acquisition process. Track every prospect from referral to funded account with value estimates and probability.

5

Nurture your network

Run email campaigns for market updates, event invitations, and educational content. Segment by client tier, interest, or geography.

AI agents that work for you

Six built-in scheduled agents run on their own cadence, surface insights, and create tasks. You approve, they execute.

Customer Success Agent - Highlighted for Financial Advisors

AI monitors client engagement so nothing slips

The Customer Success Agent detects accounts with declining activity, flags clients due for annual reviews, and creates proactive check-in tasks. Stay ahead of every relationship.

Sales Pipeline Agent · Pipeline review and deal coaching
Every morning
Outreach Agent · Follow-up and re-engagement
Every morning
Data Steward · Data quality and deduplication
Weekly, on Mondays
AR & Quote Chaser · Overdue invoices and expiring quotes
Every weekday
Customer Success Agent · Renewals and churn watch
Every morning
Inbox Reviewer · Two-option reply drafting on inbound email
When email arrives

Integrations that matter for Financial Advisors

Connect the tools you already use. No code required.

Google Workspace

Gmail sync logs client emails. Calendar shows review meetings and prospect calls.

Microsoft 365

Outlook sync for advisors on Microsoft. OneDrive for secure document storage.

Financial Advisors vs Salesforce

The problem

Salesforce Financial Services Cloud is built around dedicated admins and a multi-month implementation (its ecosystem runs on certified admins and consulting partners), which is heavy for a small RIA.

The Laureo advantage

Laureo is ready in a day with no admin required. Custom fields track AUM, risk profile, and review dates, and every feature is included in one plan.

Your data, protected by default

Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.

Encrypted end to end

Your data is encrypted in transit and at rest, on every plan.

Your data stays yours

Every account is walled off from every other customer. No one else can see your records.

Never trains AI

Nothing you store in Laureo is ever used to train AI models.

A record of every change

See who accessed or changed a record, and when.

Dive deeper into Laureo

CRM FeaturesEmailAutomationAnalyticsSupportCompare CRMs

CRM for Financial Advisors FAQ

Quick answers to the questions we hear most.

Yes. Create custom fields for AUM, account type, risk profile, fee schedule, and any other data points specific to your practice. Use these fields to segment and report.
Laureo logs every email, meeting note, and activity with timestamps. This activity history provides a searchable record of client interactions for your compliance files.
Yes. Set review cadences per client or segment. Workflows automatically send scheduling emails, create meeting prep tasks, and flag overdue reviews.
Use company records as households. Link individual contacts (spouse, children, trustees) to the household. Shared notes and activity are visible across all linked contacts.
Absolutely. Build email campaigns with your market commentary, segment by client tier or interest, and track engagement. Templates save time on recurring updates.
Laureo connects to financial planning and custodian platforms via Zapier and Make. Webhooks support custom integrations with your existing tech stack.

Continue exploring

Compare Laureo to alternatives and explore features relevant to Financial Advisors.

  • ComparisonLaureo vs Salesforce·See how Laureo compares to Salesforce on features, pricing, and usability.
  • FeatureCRM Features·Explore Laureo's crm features in detail.
  • FeatureEmail & Campaigns·Explore Laureo's email & campaigns in detail.

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