CRM Glossary
What is Campaign?
A coordinated series of marketing messages sent to a targeted list of contacts. Campaigns can include email sequences, drip series, or one-time blasts and are tracked for opens, clicks, and conversions.
Related terms
- Churn Rate
- The percentage of customers who cancel or stop using your product during a given time period. A low churn rate indicates strong customer retention.
- CLV
- Customer Lifetime Value. The total revenue a business can expect from a single customer account over the entire duration of the relationship. CLV helps prioritize high-value...
- Cold Call
- An unsolicited phone call to a prospect who has not previously expressed interest in your product or service. Cold calls are often the first touchpoint in outbound sales.
- Cold Lead
- An unconsented, not-yet-contacted prospect that lives only inside Cold Outreach, on an imported or manually added list. Cold leads are deliberately kept separate from your CRM...
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