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  1. Home
  2. Glossary
  3. Win Rate
CRM Glossary

What is Win Rate?

The percentage of deals that close as won out of the total deals that reached a decision stage. Win rate is a key indicator of sales effectiveness and is used to calibrate pipeline forecasts.

Related terms

Webhook
An automated HTTP callback triggered when a specific event occurs in your CRM (e.g., deal closed, contact created). Webhooks push real-time data to external systems without...
Workflow
A defined sequence of automated steps triggered by an event or condition. Workflows can update records, send notifications, create tasks, and route data between systems without...

All 52 terms in the CRM Glossary

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