CRM Glossary

What is Custom Field?

A user-defined data field added to a CRM record type (contact, company, deal) to capture information specific to your business. Custom fields extend the default schema without code changes.

Related terms

Campaign: A coordinated series of marketing messages sent to a targeted list of contacts. Campaigns can include email sequences, drip series, or one-time blasts and are tracked for...
Churn Rate: The percentage of customers who cancel or stop using your product during a given time period. A low churn rate indicates strong customer retention.
CLV: Customer Lifetime Value. The total revenue a business can expect from a single customer account over the entire duration of the relationship. CLV helps prioritize high-value...
Cold Call: An unsolicited phone call to a prospect who has not previously expressed interest in your product or service. Cold calls are often the first touchpoint in outbound sales.

All 52 terms in the CRM Glossary

Related Resources

Put this knowledge into practice

Start your trial and see how these CRM concepts work in Laureo.

By continuing you agree to our Terms and Privacy Policy.

14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.