Rox alternative

A better alternative than Rox

Rox is an AI agent layer that needs Salesforce or HubSpot plus a data warehouse underneath. Laureo is an all-in-one platform you can use the day you sign up, with pipeline, marketing, quoting, invoicing, support, scheduling, and five built-in AI agents plus a builder for your own agents on Business and Ultra in one plan.

Verified June 2026As of June 2026, Rox Starter is free with 2,500 agent actions a month and a 10-account cap, and Core is $50/mo for 5,000 actions (source: rox.com pricing tiers).Rox is the AI agent layer only; it requires Salesforce or HubSpot plus a data warehouse underneath it (source: the Snowflake and AWS Marketplace write-ups).Laureo refresh (2026-06-17): added a dedicated Ultra cold-outreach engine (own mailboxes, managed ramp, enforced caps) and an AI budget-percent model with the option to bring your own model key; the AI lineup is the five built-in agents plus a builder for your own agents on Business and Ultra (source: live Laureo plan limits and features data).
At a glance

Laureo vs Rox, in short

  • A full CRM vs an add-on layer

    LaureoA complete CRM in one app: deals, email, quoting, invoicing, support, and scheduling.
    RoxAn agent layer that needs Salesforce or HubSpot and a data warehouse underneath.
  • Sign up today vs a setup project

    LaureoUp and running the day you sign up, on a 14-day trial with every feature.
    RoxConnecting the agents to your CRM and warehouse is a setup project, not a self-serve start.
  • Predictable price vs action metering

    LaureoA predictable monthly price with AI on a budget-percent model included, and the option to bring your own model key.
    RoxFree to start, $50/mo at Core, then metered by agent action with no rollover.
  • Built for small teams vs big sales orgs

    LaureoBuilt and priced for 1 to 50 seat teams.
    RoxSells to large sales teams that already run a CRM plus a warehouse.
Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against Rox.

Laureo
$83.33/mo

Pro, billed annually ($99.99 month-to-month)

One plan is a complete CRM, plus marketing, quoting, invoicing, payments, support tickets, scheduling, team chat, five built-in AI agents, and a builder for your own agents on Business and Ultra. No Salesforce or data warehouse needed underneath.

Rox
$0 Starterto start

Free Starter gives 2,500 agent actions a month and caps at 10 accounts; Core is $50/mo for 5,000 actions. No tier includes a CRM, so you still pay for Salesforce or HubSpot and a data warehouse on top. Actions are metered with no rollover.

Competitor pricing as of the verified date above. Check their site for current rates.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

FeatureLaureoRox
AI agents that run on a scheduleLaureo runs five named agents inside the CRM; Rox runs an agent swarm on top of your existing CRM and warehouseIncludedIncluded
AI included, no separate add-onRox is the AI layer; the CRM it needs underneath is a separate costIncludedIncluded
Predictable AI pricing (budget-percent model)Rox meters by agent action with no rollover; Laureo runs AI on a budget-percent model included in the plan, and you can bring your own model key, so cost stays predictableIncludedNot available
Works as a standalone CRMRox requires Salesforce or HubSpot underneath itIncludedNot available
Contact and company managementRox reads records from your upstream CRM rather than storing its ownIncludedNot available
Pipeline managementPipelines live in your Salesforce or HubSpot; Rox writes updates back to themIncludedNot available
Two-way email sync (Gmail and Outlook)Both connect Gmail and Outlook; Laureo also ships a full inbox viewIncludedIncluded
Built-in email inboxRox drafts through the agent; it has no first-party inbox viewIncludedNot available
Broadcast email campaigns (A/B and segmentation)Rox runs automated outbound sequences, not broadcast marketing campaignsIncludedNot available
Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Rox personalizes outbound sequences through the agentIncludedIncluded
Dedicated cold outreach engine (own mailboxes, managed ramp)Laureo Ultra ships a dedicated cold-outbound engine with separate mailboxes, a managed ramp, per-mailbox pacing, and enforced send caps, with replies landing in your inbox under a Cold filter; Rox personalizes outbound through the agent but does not provision or ramp dedicated cold mailboxesAdd-onAvailable as an add-onNot available
Workflow automationLaureo ships a visual trigger-and-action builder; Rox runs signal-based agent playsIncludedIncluded
Support ticketsRox ingests support data as agent context; it does not ship a ticket queueIncludedNot available
Knowledge base for your customersIncludedNot available
Quotes and CPQRox auto-fills proposals but has no quote builder; Laureo includes a full quote builderIncludedNot available
Invoicing and paymentsIncludedNot available
Surveys (NPS and CSAT)IncludedNot available
Public booking pages and schedulerA Rox agent can book a meeting, but there are no public booking pagesIncludedNot available
Multi-currency billingLaureo quotes and invoices in 48 currenciesIncludedNot available
Contact enrichmentLaureo-provided and included on every plan, with the data built in; Rox enriches accounts from external signalsIncludedIncluded
Public API and outbound webhooksBoth expose an API; Laureo ships a public REST API and outbound webhooksIncludedIncluded
Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Rox posts digests into SlackIncludedNot available
Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Rox has noneAdd-onAvailable as an add-onNot available
Native data warehouse integrationRox is warehouse-native on Snowflake; Laureo stores your data in the app, not your warehouseNot availableIncluded
Native mobile app (iOS)Rox ships a native iOS app; Laureo is an installable web app that works offlineNot availableIncluded
Published SOC 2 certificationsRox lists SOC 2 certifications; Laureo protects your data without holding those badgesNot availableIncluded
Why teams switch

Why teams move from Rox to Laureo

  • A CRM, not a layer on oneContacts, companies, deals, pipelines, tasks, and email live in the app; Rox needs Salesforce or HubSpot underneath first.
  • Five agents inside the CRMFive named agents chase deals that have gone quiet, dedupe records, chase overdue invoices, draft your inbox replies, and write your morning brief, all in the app that holds your data.
  • A real cold-outbound engineUltra ships a dedicated cold-outreach engine with its own mailboxes, a managed ramp, per-mailbox pacing, and enforced send caps; replies come back to your normal inbox under a Cold filter. Rox runs personalized outbound through the agent but does not stand up or warm dedicated sending infrastructure.
  • One plan, not a stack to assembleCRM, marketing, sequences, quotes, invoices, payments, tickets, knowledge base, scheduling, surveys, and team chat in one subscription.
  • One bill, not threeA fixed per-workspace price; Rox stacks on Salesforce or HubSpot plus a warehouse, so real spend runs far above the $50 Core sticker.
  • Use it the day you sign upImport your data and send a campaign the same afternoon; an agent swarm on a warehouse is an implementation project, not a signup.
  • Predictable AI costAI runs on a budget-percent model included in the plan, and you can bring your own model key, so cost stays predictable with no per-action fees; Rox meters every agent action with no rollover.
AI agents

Rox's AI, and Laureo's agent roster

Rox's AI

Rox runs an agent swarm on top of your Salesforce or HubSpot and a data warehouse, versus Laureo's five built-in agents that run inside the CRM on a budget-percent AI model.

Laureo runs named agents instead. They work in the background, come with every paid plan, and share one monthly usage budget with no per-conversation fees.

  • Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
  • Record Hygiene cleans duplicates and fills missing fields.
  • Collections Chaser chases overdue invoices and expiring quotes.
  • Inbox Assistant drafts a reply to every inbound email worth one.
  • Daily Brief reads pipeline, tasks and goals and writes your morning brief.
Security

Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.

See how we keep your data safe

Laureo vs Rox FAQs

Common questions about choosing between Laureo and Rox

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