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  3. Laureo vs Rox
Rox alternative

A better alternative than Rox

Rox is an AI agent layer that needs Salesforce or HubSpot plus a data warehouse underneath. Laureo is an all-in-one platform you can use the day you sign up, with pipeline, marketing, quoting, invoicing, support, scheduling, and six built-in scheduled AI agents plus an agent-template library in one plan.

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Verified June 2026As of June 2026, Rox Starter is free with 2,500 agent actions a month and a 10-account cap, and Core is $50/mo for 5,000 actions (source: rox.com pricing tiers).Rox is the AI agent layer only; it requires Salesforce or HubSpot plus a data warehouse underneath it (source: the Snowflake and AWS Marketplace write-ups).Laureo refresh (2026-06-17): added a dedicated Ultra cold-outreach engine (own mailboxes, managed ramp, enforced caps) and an AI budget-percent model with the option to bring your own model key; the AI lineup is the six built-in scheduled agents plus an agent-template library (source: live Laureo plan limits and features data).
At a glance

Laureo vs Rox, in short

  • A full CRM vs an add-on layer

    LaureoA complete CRM in one app: deals, email, quoting, invoicing, support, and scheduling.
    RoxAn agent layer that needs Salesforce or HubSpot and a data warehouse underneath.
  • Sign up today vs a setup project

    LaureoUp and running the day you sign up, on a 14-day trial with every feature.
    RoxConnecting the agents to your CRM and warehouse is a setup project, not a self-serve start.
  • Predictable price vs action metering

    LaureoA predictable monthly price with AI on a budget-percent model included, and the option to bring your own model key.
    RoxFree to start, $50/mo at Core, then metered by agent action with no rollover.
  • Built for small teams vs big sales orgs

    LaureoBuilt and priced for 1 to 50 seat teams.
    RoxSells to large sales teams that already run a CRM plus a warehouse.
Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against Rox.

Laureo
$83.33/mo

Pro, billed annually ($99.99 month-to-month)

One plan is a complete CRM, plus marketing, quoting, invoicing, payments, support tickets, scheduling, team chat, six built-in scheduled AI agents, and an agent-template library. No Salesforce or data warehouse needed underneath.

Rox
$0 Starterto start

Free Starter gives 2,500 agent actions a month and caps at 10 accounts; Core is $50/mo for 5,000 actions. No tier includes a CRM, so you still pay for Salesforce or HubSpot and a data warehouse on top. Actions are metered with no rollover.

Competitor pricing as of the verified date above. Check their site for current rates.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

FeatureLaureoRox
AI agents that run on a scheduleLaureo runs six named agents inside the CRM; Rox runs an agent swarm on top of your existing CRM and warehouseIncludedIncluded
AI included, no separate add-onRox is the AI layer; the CRM it needs underneath is a separate costIncludedIncluded
Predictable AI pricing (budget-percent model)Rox meters by agent action with no rollover; Laureo runs AI on a budget-percent model included in the plan, and you can bring your own model key, so cost stays predictableIncludedNot available
Works as a standalone CRMRox requires Salesforce or HubSpot underneath itIncludedNot available
Contact and company managementRox reads records from your upstream CRM rather than storing its ownIncludedNot available
Pipeline managementPipelines live in your Salesforce or HubSpot; Rox writes updates back to themIncludedNot available
Two-way email sync (Gmail and Outlook)Both connect Gmail and Outlook; Laureo also ships a full inbox viewIncludedIncluded
Built-in email inboxRox drafts through the agent; it has no first-party inbox viewIncludedNot available
Broadcast email campaigns (A/B and segmentation)Rox runs automated outbound sequences, not broadcast marketing campaignsIncludedNot available
Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Rox personalizes outbound sequences through the agentIncludedIncluded
Dedicated cold outreach engine (own mailboxes, managed ramp)Laureo Ultra ships a dedicated cold-outbound engine with separate mailboxes, a managed ramp, per-mailbox pacing, and enforced send caps, with replies landing in your inbox under a Cold filter; Rox personalizes outbound through the agent but does not provision or ramp dedicated cold mailboxesAdd-onAvailable as an add-onNot available
Workflow automationLaureo ships a visual trigger-and-action builder; Rox runs signal-based agent playsIncludedIncluded
Support ticketsRox ingests support data as agent context; it does not ship a ticket queueIncludedNot available
Knowledge base for your customersIncludedNot available
Quotes and CPQRox auto-fills proposals but has no quote builder; Laureo includes a full quote builderIncludedNot available
Invoicing and paymentsIncludedNot available
Surveys (NPS and CSAT)IncludedNot available
Public booking pages and schedulerA Rox agent can book a meeting, but there are no public booking pagesIncludedNot available
Multi-currency billingLaureo quotes and invoices in 48 currenciesIncludedNot available
Contact enrichmentLaureo-provided and included on every plan, with the data built in; Rox enriches accounts from external signalsIncludedIncluded
Public API and outbound webhooksBoth expose an API; Laureo ships a public REST API and outbound webhooksIncludedIncluded
Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Rox posts digests into SlackIncludedNot available
Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Rox has noneAdd-onAvailable as an add-onNot available
Native data warehouse integrationRox is warehouse-native on Snowflake; Laureo stores your data in the app, not your warehouseNot availableIncluded
Native mobile app (iOS)Rox ships a native iOS app; Laureo is an installable web app that works offlineNot availableIncluded
Published SOC 2 certificationsRox lists SOC 2 certifications; Laureo protects your data without holding those badgesNot availableIncluded
Why teams switch

Why teams move from Rox to Laureo

  • A CRM, not a layer on oneContacts, companies, deals, pipelines, tasks, and email live in the app; Rox needs Salesforce or HubSpot underneath first.
  • Six agents inside the CRMSix named agents chase stale deals, re-engage quiet leads, dedupe records, chase overdue invoices, watch for churn, and triage your inbox, all in the app that holds your data.
  • A real cold-outbound engineUltra ships a dedicated cold-outreach engine with its own mailboxes, a managed ramp, per-mailbox pacing, and enforced send caps; replies come back to your normal inbox under a Cold filter. Rox runs personalized outbound through the agent but does not stand up or warm dedicated sending infrastructure.
  • One plan, not a stack to assembleCRM, marketing, sequences, quotes, invoices, payments, tickets, knowledge base, scheduling, surveys, and team chat in one subscription.
  • One bill, not threeA fixed per-workspace price; Rox stacks on Salesforce or HubSpot plus a warehouse, so real spend runs far above the $50 Core sticker.
  • Use it the day you sign upImport your data and send a campaign the same afternoon; an agent swarm on a warehouse is an implementation project, not a signup.
  • Predictable AI costAI runs on a budget-percent model included in the plan, and you can bring your own model key, so cost stays predictable with no per-action fees; Rox meters every agent action with no rollover.
AI agents

Rox's AI, and Laureo's six agents

Rox's AI

Rox runs an agent swarm on top of your Salesforce or HubSpot and a data warehouse, versus Laureo's six built-in scheduled agents that run inside the CRM on a budget-percent AI model.

Laureo runs six named agents instead. They work in the background, come with every plan, and share one monthly usage budget with no per-conversation fees.

  • Sales Pipeline Agent flags stalled deals and queues the next follow-up.
  • Outreach Agent surfaces leads that have gone quiet.
  • Data Steward cleans duplicates and fills missing fields.
  • AR & Quote Chaser chases overdue invoices and expiring quotes.
  • Customer Success Agent watches accounts for churn risk.
  • Inbox Reviewer drafts two reply options for each inbound email.
Approvals
3 pending
SP
Sales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
IR
Inbox ReviewerNeeds review
File 3 vendor invoices to Billing
Queued
Nothing leaves your workspace until you approve it.
SPSales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
Nothing leaves your workspace until you approve it.
SPSales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
Nothing leaves your workspace until you approve it.
Security

Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.

See how we keep your data safe

Related Resources

  • ComparisonBrowse every CRM comparison·See how Laureo stacks up against the other CRMs you are weighing.
  • ComparisonPart of the CRM Buyers Guide·How to choose a CRM in 2026: what to look for, pricing models, and the field.
  • Pricing·Every plan, what is included, and the monthly AI budget.
  • BlogHow Much Does a CRM Cost? 2026 Pricing Guide·Most small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.

Laureo vs Rox FAQs

Common questions about choosing between Laureo and Rox

No. Rox is an AI agent layer that needs Salesforce or HubSpot underneath, plus a data warehouse like Snowflake. It reads from and writes back to those systems. Laureo is a complete CRM on its own: contacts, deals, email, quoting, invoicing, support, and scheduling in one app.
For most teams they are different products. Rox adds an agent swarm on top of an existing Salesforce and warehouse. Laureo is the CRM itself, plus marketing, quoting, invoicing, support, scheduling, team chat, and six AI agents in one plan. If you are picking your first CRM or running a 1 to 50 seat team, Laureo fits. If you already run that enterprise stack, Rox is strong at what it does.
Rox is free to start with 2,500 agent actions a month, then $50/mo at Core for 5,000, but no tier includes a CRM, so you also pay for Salesforce or HubSpot and a warehouse. Actions are metered with no rollover. Laureo is a predictable per-workspace price that already includes the CRM and the surrounding tools, with AI on a budget-percent model included and the option to bring your own model key.
Yes. Laureo runs six named agents that flag stale deals, surface quiet leads, clean up duplicates, chase overdue invoices, watch for churn, and triage your inbox, on a schedule and creating tasks on their own. The difference: Laureo is the complete CRM the agents run inside; Rox is the agent layer that needs a separate CRM and warehouse.
Usually not. Rox has a free Starter tier, but it is an agent layer with no CRM of its own, so it expects a Salesforce or HubSpot and a warehouse underneath, and it sells to large sales teams. Laureo is built for 1 to 50 seat teams, runs on a 14-day trial with every feature including the AI agents, and is usable the day you sign up.
Laureo is an AI-first CRM that cuts manual data entry. Email syncs both ways, calendar events sync on their own, and meeting notes attach to the right record, so there is almost nothing to log. On top of that, six built-in scheduled agents work in the background to flag stale deals, surface leads that have gone quiet, clean up duplicate data, chase overdue invoices, watch for churn risk, and triage your inbox. It all comes with the CRM, email campaigns, automation, and invoicing in one plan from $83.33/mo billed annually.
Pro starts at $83.33/mo billed annually ($99.99 month-to-month) for one user. Business is $166.66/mo billed annually for two users, and Ultra is $249.99/mo billed annually for advanced needs. Business and higher include the full toolset apart from the Ultra-only AI support agents; Pro covers the everyday CRM workflow, with seven of the more advanced tools (support, knowledge base, surveys, team chat, goals, deal rooms, and multi-step follow-up sequences) reserved for Business+. Cold Outreach, the dedicated cold-outbound module with its own sending mailboxes and managed ramp, and the two AI support agents (the autonomous resolution agent and the embeddable answer-bot) are exclusive to Ultra. Every plan includes the six built-in scheduled agents and a monthly AI usage budget. No per-contact email billing and no per-conversation AI fees.
Yes. Every plan comes with a 14-day trial with full access to every feature, including the AI agents, email campaigns, support tickets, and invoicing.
Yes. Laureo imports from a CSV with smart field mapping for contacts, companies, deals, and activities, with presets for 25+ common CRMs. Most migrations finish in under an hour, and there are step-by-step guides for HubSpot, Salesforce, and Pipedrive.
Laureo is built for teams of 1 to 50. Pro fits freelancers and solo operators, while Business and Ultra add seats, shared pipelines, role-based permissions, and team chat as you grow.
Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

Stop logging. Start selling.

Move your Rox data over, switch on your AI agents, and watch the busywork disappear.

Start your 14-day trial

14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.