A better alternative than Rox
Rox is an AI agent layer that needs Salesforce or HubSpot plus a data warehouse underneath. Laureo is an all-in-one platform you can use the day you sign up, with pipeline, marketing, quoting, invoicing, support, scheduling, and six built-in AI agents (Ticket Triage on Ultra) plus a builder for your own agents on Business and Ultra in one plan.
Laureo vs Rox, in short
A full CRM vs an add-on layer
LaureoA complete CRM in one app: deals, email, quoting, invoicing, support, and scheduling.RoxAn agent layer that needs Salesforce or HubSpot and a data warehouse underneath.Sign up today vs a setup project
LaureoUp and running the day you sign up, on a 14-day trial with every feature.RoxConnecting the agents to your CRM and warehouse is a setup project, not a self-serve start.How AI is billed
LaureoA monthly plan price with monthly AI credits included, and Extra AI Credits packs when a month needs more.RoxFree to start, $50/mo at Core for 5,000 agent actions, with no rollover.Built for small teams vs big sales orgs
LaureoBuilt and priced for 1 to 50 seat teams.RoxSells to large sales teams that already run a CRM plus a warehouse.
What you actually pay
One Laureo plan covers the whole stack. Here is how the entry price lines up against Rox.
Pro, billed annually ($99.99 month-to-month)
One plan is a complete CRM, plus marketing, quoting, invoicing, payments, support tickets, scheduling, team chat, six built-in AI agents (Ticket Triage on Ultra), and a builder for your own agents on Business and Ultra. No Salesforce or data warehouse needed underneath.
Free Starter gives 2,500 agent actions a month and caps at 10 accounts; Core is $50/mo for 5,000 actions. No tier includes a CRM, so you still pay for Salesforce or HubSpot and a data warehouse on top. Actions are metered with no rollover.
Competitor pricing as of the verified date above. Check their site for current rates.
What is included, side by side
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Rox |
|---|---|---|
| Built-in AI agents that start on their ownLaureo runs six named agents (Ticket Triage on Ultra) inside the CRM; Rox runs an agent swarm on top of your existing CRM and warehouse | Included | Included |
| AI included, no separate add-onRox is the AI layer; the CRM it needs underneath is a separate cost | Included | Included |
| Predictable AI pricing (monthly AI credits, no per-action fees)Both include a monthly allowance with no rollover: Rox gives 2,500 agent actions free and 5,000 on Core, and Laureo includes monthly AI credits in the plan | Included | Included |
| Works as a standalone CRMRox requires Salesforce or HubSpot underneath it | Included | Not available |
| Contact and company managementRox reads records from your upstream CRM rather than storing its own | Included | Not available |
| Pipeline managementPipelines live in your Salesforce or HubSpot; Rox writes updates back to them | Included | Not available |
| Two-way email sync (Gmail and Outlook)Both connect Gmail and Outlook; Laureo also ships a full inbox view | Included | Included |
| Built-in email inboxRox drafts through the agent; it has no first-party inbox view | Included | Not available |
| Broadcast email campaigns (A/B and segmentation)Rox runs automated outbound sequences, not broadcast marketing campaigns | Included | Not available |
| Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Rox personalizes outbound sequences through the agent | Included | Included |
| Dedicated cold outreach engine (own mailboxes, managed ramp)Laureo Ultra ships a dedicated cold-outbound engine with separate mailboxes, a managed ramp, per-mailbox pacing, and enforced send caps, with replies landing in your inbox under a Cold filter; Rox personalizes outbound through the agent but does not provision or ramp dedicated cold mailboxes | Add-onAvailable as an add-on | Not available |
| Workflow automationLaureo ships a visual trigger-and-action builder; Rox runs signal-based agent plays | Included | Included |
| Support ticketsRox ingests support data as agent context; it does not ship a ticket queue | Included | Not available |
| Knowledge base for your customers | Included | Not available |
| Quotes and CPQRox auto-fills proposals but has no quote builder; Laureo includes a full quote builder | Included | Not available |
| Invoicing and payments | Included | Not available |
| Surveys (NPS and CSAT) | Included | Not available |
| Public booking pages and schedulerA Rox agent can book a meeting, but there are no public booking pages | Included | Not available |
| Multi-currency billingLaureo quotes and invoices in 48 currencies | Included | Not available |
| Contact enrichmentLaureo-provided and included on every plan, with the data built in; Rox enriches accounts from external signals | Included | Included |
| Public API and outbound webhooksBoth expose an API; Laureo ships a public REST API and outbound webhooks | Included | Included |
| Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Rox posts digests into Slack | Included | Not available |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Rox has none | Add-onAvailable as an add-on | Not available |
| Native data warehouse integrationRox is warehouse-native on Snowflake; Laureo stores your data in the app, not your warehouse | Not available | Included |
| Native mobile app (iOS)Rox ships a native iOS app; Laureo is an installable web app for phone and desktop | Not available | Included |
| Published SOC 2 certificationsRox lists SOC 2 certifications; Laureo protects your data without holding those badges | Not available | Included |
Why teams move from Rox to Laureo
- A CRM, not a layer on oneContacts, companies, deals, pipelines, tasks, and email live in the app; Rox needs Salesforce or HubSpot underneath first.
- Six agents inside the CRMSix named agents route new form leads, follow up on quiet deals and opened quotes, catch duplicate companies, turn contact emails into CRM work, and sort new support tickets, all in the app that holds your data.
- A real cold-outbound engineUltra ships a dedicated cold-outreach engine with its own mailboxes, a managed ramp, per-mailbox pacing, and enforced send caps; replies come back to your normal inbox under a Cold filter. Rox runs personalized outbound through the agent but does not stand up or warm dedicated sending infrastructure.
- One plan, not a stack to assembleCRM, marketing, sequences, quotes, invoices, payments, tickets, knowledge base, scheduling, surveys, and team chat in one subscription.
- One bill, not threeA fixed per-workspace price; Rox stacks on Salesforce or HubSpot plus a warehouse, so real spend runs far above the $50 Core sticker.
- Use it the day you sign upImport your data and send a campaign the same afternoon; an agent swarm on a warehouse is an implementation project, not a signup.
- AI and the CRM on one billMonthly AI credits are included in a plan that already includes the CRM, with Extra AI Credits packs when a month needs more; Rox meters agent actions on top of the Salesforce or HubSpot and data warehouse you still pay for.
Rox's AI, and Laureo's agent roster
Rox runs an agent swarm on top of your Salesforce or HubSpot and a data warehouse, versus Laureo's six built-in agents that run inside the CRM on monthly AI credits.
Laureo runs named agents instead. They work in the background and share one pool of monthly AI credits with no per-conversation fees. The five on the Agents page ask before they change anything and come with every paid plan; Ticket Triage comes with Ultra.
- Lead Router reads each new form lead, drafts a first reply and proposes an owner and a follow-up task.
- Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
- Duplicate Guard checks each new company for a duplicate and proposes the merge.
- Quote Follow-Up drafts a follow-up when a client opens a quote without accepting it.
- Inbox Clerk turns email from your contacts into CRM work, such as a task, a ticket or a deal link.
- Ticket Triage sorts each new customer ticket and finds the matching help article, on the Ultra plan.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.
Related Resources
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- ComparisonPart of the CRM Buyers GuideHow to choose a CRM in 2026: what to look for, pricing models, and the field.
- PricingEvery plan, what is included, and the monthly AI credits.
- BlogHow Much Does a CRM Cost? 2026 Pricing GuideMost small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.
Laureo vs Rox FAQs
Common questions about choosing between Laureo and Rox
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