Capsule is a simple CRM, but marketing, sequences, tickets, scheduling, surveys, and quoting are each a separate subscription you bolt on. Laureo runs that whole stack in one plan, with a library of AI agents plus a co-pilot that acts on your records through an approval queue.
One Laureo plan covers the whole stack. Here is how the entry price lines up against Capsule CRM.
Pro, billed annually ($99.99 month-to-month)
One plan covers the CRM plus email campaigns, sequences, support tickets, a knowledge base, surveys, a scheduler, quotes, invoicing, payments, team chat, and a library of AI agents with a co-pilot that acts on your records through an approval queue.
Starter is billed annually with no workflow automation; workflows and multiple pipelines start on Growth at about $36/user/mo. Marketing, sequences, tickets, scheduling, surveys, and quoting are each a separate subscription on top.
Competitor pricing as of the verified date above. Check their site for current rates.
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Capsule CRM |
|---|---|---|
| AI agents that run on a scheduleLaureo ships a library of agents that act on their own plus a co-pilot that works real records through an approval queue; Capsule AI drafts and summarizes text when you ask | Included | Not available |
| AI included, no separate add-onCapsule includes AI content assists, capped per plan | Included | Included |
| Predictable AI pricing (generous monthly budget)Capsule caps AI assists per plan; heavier use forces a plan upgrade rather than a usage budget | Included | Not available |
| Contact and company management | Included | Included |
| Pipeline managementCapsule has one pipeline on Free, with multiple pipelines on Growth and up | Included | Included |
| Projects and task boardsCapsule Project Boards and Tracks are a genuine strength | Included | Included |
| Two-way email sync (Gmail and Outlook)Capsule uses a mail drop-box and an inbox add-in | Included | Included |
| Broadcast email campaigns (A/B and segmentation)Capsule routes marketing email to its separate Transpond product, from $11/mo | Included | Add-onAvailable as an add-on |
| Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Capsule requires the Transpond add-on for sequences | Included | Add-onAvailable as an add-on |
| Workflow automationCapsule workflows start on Growth, not on Free or Starter | Included | Included |
| Support ticketsCapsule has no native ticketing; teams add Zendesk or Freshdesk from the marketplace | Included | Not available |
| Knowledge base for your customers | Included | Not available |
| AI answer-bot and agent-assist for supportOn Ultra, Laureo drafts support replies for approval with a signed resolution log and runs a KB-grounded answer-bot that hands off to a human; Capsule has no native ticketing or support AI at all | Included | Not available |
| Surveys (NPS and CSAT)Capsule routes surveys to a separate Typeform or Jotform subscription | Included | Not available |
| Public booking pages and schedulerCapsule connects Calendly or Acuity from the marketplace | Included | Not available |
| Quotes and CPQCapsule has no native quote or proposal builder | Included | Not available |
| Invoicing and paymentsCapsule has no native invoicing; teams connect Xero or QuickBooks | Included | Not available |
| Multi-currency billingLaureo quotes and invoices in 48 currencies | Included | Not available |
| Contact enrichmentIncluded on every Laureo plan; Capsule enrichment is native on Growth and up | Included | Included |
| Public API and outbound webhooksBoth ship a developer API | Included | Included |
| Built-in team chat and Deal RoomsCapsule has no in-app messaging; teams use a separate Slack or Teams subscription | Included | Not available |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Capsule has no built-in calling or messaging | Add-onAvailable as an add-on | Not available |
| Native mobile app (iOS and Android)Capsule ships native iOS and Android apps, with caller ID on iOS; Laureo is an installable web app that works offline | Not available | Included |
| Permanent free tierCapsule has a forever-free plan for 2 users and 250 contacts; Laureo runs a 14-day full-feature trial instead | Not available | Included |
Capsule AI is an assistive content helper that drafts emails, summarizes threads, and builds a starter pipeline when you ask, versus Laureo's library of agents that run on a schedule and a co-pilot that acts on real records through an approval queue.
Laureo runs six named agents instead. They work in the background, come with every plan, and share one monthly usage budget with no per-conversation fees.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.
Common questions about choosing between Laureo and Capsule CRM
Move your Capsule CRM data over, switch on your AI agents, and watch the busywork disappear.
14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.