A better alternative than Bigin by Zoho
Bigin is cheap and great for a mobile-first pipeline. The moment you need marketing, tickets, surveys, or invoicing, it points you to six separate Zoho products, each its own bill. Laureo runs all of it in one plan with five AI agents.
Laureo vs Bigin by Zoho, in short
One bundle vs a pipeline plus add-ons
LaureoPipeline, marketing, tickets, surveys, quotes, invoicing, and team chat in one plan.Bigin by ZohoA pipeline CRM that sends marketing, tickets, surveys, and invoicing to separate Zoho subscriptions.Five agents vs a copilot
LaureoFive named agents run on a schedule and create tasks on their own.Bigin by ZohoZia agents react to events you configure, bundled by plan tier.Broadcast marketing included
LaureoBroadcast campaigns with A/B and segmentation, plus sequences, on one engine.Bigin by ZohoA basic email composer; real campaigns mean a separate Zoho Campaigns plan.Native mobile is Bigin's edge
LaureoInstallable web app, plus tickets, surveys, invoicing, and five agents in one plan.Bigin by ZohoStrong native iOS, Android, and Apple Watch apps, but a pipeline-only core.
What you actually pay
One Laureo plan covers the whole stack. Here is how the entry price lines up against Bigin by Zoho.
Pro, billed annually ($99.99 month-to-month)
One platform for your whole sales process and operations: pipeline, broadcast marketing, sequences, support tickets, knowledge base, surveys, scheduling, quotes, invoicing, payments, team chat, and five AI agents in one plan.
$7/user/mo (Express) buys little more than the pipeline. Premier ($12) and Bigin 360 ($18) raise the limits. Matching a full stack means stacking Zoho Campaigns, Desk, Survey, Invoice, and Analytics on top, each its own bill and console.
Competitor pricing as of the verified date above. Check their site for current rates.
What is included, side by side
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Bigin by Zoho |
|---|---|---|
| AI agents that run on a scheduleLaureo ships five named agents that act on their own; Bigin Zia Agents react to events you configure and are bundled by tier | Included | Add-onAvailable as an add-on |
| AI included, no separate add-onBigin bundles Zia by tier; the deepest AI sits on higher Zoho plans | Included | Included |
| Predictable AI pricing (generous monthly budget)Laureo runs AI on a generous monthly budget included on every plan, with no per-action fees and the option to bring your own model key; Bigin Zia is gated by plan tier, so deeper AI means a higher Zoho plan | Included | Not available |
| Contact and company management | Included | Included |
| Pipeline managementBigin caps pipelines by tier (1 free, 3 Express, 5 Premier, 15 on 360) | Included | Included |
| Two-way email sync (Gmail and Outlook)Bigin needs Express or higher; the free tier has no sync | Included | Included |
| Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Bigin triggers timed email steps through workflows | Included | Included |
| Broadcast email campaigns (A/B and segmentation)Bigin has a basic email composer; real marketing campaigns route to a separate Zoho Campaigns subscription | Included | Not available |
| Workflow automationBigin allows 10, 30, or more rules by tier with limited branching | Included | Included |
| Support tickets and help deskBigin uses a pipeline-as-tickets template; real ticketing is Zoho Desk | Included | Not available |
| AI help-desk assist and a self-serve customer support agentLaureo Ultra adds agent-assist that drafts support replies for approval with a signed resolution log, plus an AI Customer Support Agent grounded only in your verified knowledge base that hands off to a human; Bigin has no native support desk, so neither exists | Add-onAvailable as an add-on | Not available |
| Knowledge base for your customers | Included | Not available |
| Surveys (NPS and CSAT)Bigin sends you to Zoho Survey | Included | Not available |
| Quotes and CPQBigin uses mail-merge templates; deep quoting routes to other Zoho products | Included | Not available |
| Invoicing and paymentsBigin generates payment links through Stripe, PayPal, or RazorPay; full invoicing routes to Zoho Invoice or Books | Included | Add-onAvailable as an add-on |
| Public booking pages and schedulerBigin Booking Pages lack resources and group bookings; Laureo includes both | Included | Included |
| Multi-currency billingLaureo quotes and invoices in 48 currencies; Bigin multi-currency starts on Premier | Included | Add-onAvailable as an add-on |
| Contact enrichmentLaureo includes contact enrichment and provides the data on every plan; Bigin enrichment is tied to higher Zoho tiers | Included | Add-onAvailable as an add-on |
| Public API and outbound webhooksLaureo ships a public REST API and outbound webhooks; Bigin exposes an API and webhooks on paid tiers | Included | Included |
| Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Bigin has no built-in team chat | Included | Not available |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Bigin ships built-in telephony and WhatsApp Business as native features, no separate account to wire up | Add-onAvailable as an add-on | Included |
| Native mobile app (iOS and Android)Bigin ships native iOS, Android, and Apple Watch apps with CarPlay; Laureo is an installable web app that works offline | Not available | Included |
Why teams move from Bigin by Zoho to Laureo
- One bill, not a Zoho stackCRM, marketing, tickets, surveys, quotes, invoices, payments, and team chat in one subscription. Bigin sells the pipeline and routes the rest to six separate Zoho products.
- Five agents on a scheduleFive named agents flag deals that have gone quiet, clean duplicates, chase overdue invoices, draft your inbox replies, and write your morning brief on their own. Bigin Zia Agents only react to events you set up.
- Real broadcast marketing in the boxBroadcast campaigns with A/B testing and segmentation, plus sequences, on one engine. Bigin has a basic email composer; real campaigns mean a separate Zoho Campaigns plan.
- Support tooling includedA three-pane Service inbox with per-priority SLA targets and macros, a public branded Help Center, and CSAT and NPS on resolve, all in the plan. On Ultra, agent-assist drafts replies for your approval with a signed resolution log, and the AI Customer Support Agent add-on, grounded only in your verified help articles, hands off to a human. Bigin offers a pipeline-as-tickets template and points real support to Zoho Desk.
- Quotes, invoices, and payments built inSend a branded quote, convert it to an invoice, and collect payment in one place. Bigin sends quoting and invoicing to Zoho Invoice, Books, or QuickBooks.
- Predictable AI costA generous monthly AI budget is included on every plan, so costs stay predictable, and you can bring your own model key. Bigin gates Zia by tier, so deeper AI means a higher Zoho plan.
Bigin by Zoho's AI, and Laureo's agent roster
Bigin ships Zia, a copilot that writes emails on request plus a few Zia Agents (Reply Assistant, CrossSell Genie, Churn Analyzer) that react to events you configure and are bundled by plan tier, versus Laureo's five named agents that run on a schedule and act on their own.
Laureo runs named agents instead. They work in the background, come with every paid plan, and share one monthly usage budget with no per-conversation fees.
- Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
- Record Hygiene cleans duplicates and fills missing fields.
- Collections Chaser chases overdue invoices and expiring quotes.
- Inbox Assistant drafts a reply to every inbound email worth one.
- Daily Brief reads pipeline, tasks and goals and writes your morning brief.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.
Related Resources
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- ComparisonPart of the CRM Buyers GuideHow to choose a CRM in 2026: what to look for, pricing models, and the field.
- PricingEvery plan, what is included, and the monthly AI budget.
- BlogHow Much Does a CRM Cost? 2026 Pricing GuideMost small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.
Laureo vs Bigin by Zoho FAQs
Common questions about choosing between Laureo and Bigin by Zoho
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